Media convergence Media convergence is a term that the merging of previously distinct media technology and media forms resulting from digitization and computer networking or an ecnomecs strategy in which the media properties ownedby communication companies employ digitization and computer to networking to work together see media ownership. why media convergence a trend that cannot be done away? Becuase the convergence is hands-down the most critical, disruptive trendin our industry today. it's generating big budget shifts for agencies. it the root of so many other trend like programmatic, addressable, social TV, and more . these are more branches that wouldn't even exist, let alone flourish, without convergence. What are other example of media convergence;? Media convergence has two role, the first is the technological merging of different media channel- for example, magazines, radio programs, tv swows, and mo